PARIS — A clutch of boutique openings in Europe and Asia should push Acne Studios past the revenue threshold of 100 million euros, or $130 million, this year.
Detailing...
Wednesday, 3 July 2013
Urban Outfitters to Unveil Lifestyle Concept
NEW YORK — Urban Outfitters Inc. will build its largest store in the world at 1333 Broadway in Manhattan to unveil a new “lifestyle center” concept.
The...
Belk to Sponsor 'Project Runway'
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Belk Inc., the regional department store chain in the South, is seeking national exposure by sponsoring the 12th season of “Project Runway.”
“‘Project Runway’ will provide us the perfect opportunity to extend the Belk brand,” said Belk president and chief merchandising officer Kathryn Bufano. “As the authority on lifestyle and fashion in the South, we are looking forward to adding our perspective to the show.”
Belk operates 301 stores in 16 Southern states, though the company actually sells to consumers in every state through Belk.com. Twenty percent of Belk’s e-commerce is from outside the brick-and-mortar footprint. The retailer already gets some national exposure when ESPN broadcasts the annual Belk Bowl, and the company does conduct some national advertising.
The 12th season of “Project Runway” begins in September and is taping episodes. As part of the deal, Belk pulled together an accessory wall with more than 200 looks that will be incorporated into the contestants’ runway looks during the season.
In addition, Belk will challenge the designer contestants to create a collection inspired by Belk’s lifestyle marketing campaign, “Modern. Southern. Style.” For that design challenge, John Thomas, Belk’s executive vice president of private brands, will be a guest judge on the show. The winner will have the opportunity to design and sell an exclusive line at Belk.
“We’re very pleased to have Belk as our retail partner. The way they carefully curate their collection is a perfect fit for the show, not only for our designers and the models on the runway but also for our fashion-conscious viewers at home,” said Meryl Poster, executive producer of “Project Runway” and president of television for The Weinstein Co., which produces the reality show hosted by Heidi Klum.
During the “Project Runway” season, belk.com/projectrunway will have information about the accessories seen on the show, as well as video clips and featured products based on the winning designs. Belk will also sponsor Facebook-based sweepstakes. Entrants will be eligible to win either a selection from the accessories wall or a trip to New York to see a taping of “Project Runway.” The sweepstakes opens Aug. 8 at facebook.com/belk and ends midnight Oct. 25.
Previously, Lord & Taylor was the retail sponsor. “We had a great couple of seasons with them. We’re focused on other initiatives for fall,” said a Lord & Taylor spokesman.
British Vogue Survey Measures Ad Influence
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RULES OF ENGAGEMENT: Sixty-four percent of British consumers believe monthly magazine advertising - together with samples in magazines - are the most trusted “paid” touch points that assist in the decision-making process prior to investing in fashion or beauty brands.
That’s one of the key findings of a British Vogue survey of 2,328 respondents for its 2013 Business Report. It examined the impact and influence of paid advertising, brand-owned channels and recommendations via PR or word-of-mouth.
Face-to-face recommendations topped the tables as the most trusted source of influence at 69 percent, while brand-owned channels were only trusted by 47 percent of respondents.
The YouGov survey, commissioned by British Vogue, examines the power of print glossies (Vanity Fair and the U.K. editions of Vogue, Tatler, Elle, Harper’s Bazaar, Marie Claire, In Style and Grazia), magazine Web sites and their digital editions, and their relationship with the reader in today’s media landscape.
It found that advertising engagement across the various magazine platforms is high, with increases versus 2011, the last time a business report was commissioned.
Amongst monthly readers, print ad engagement is 93 percent (compared to 91 percent in 2011); ad engagement for digital editions has increased to 71 percent; and Web sites show similarly strong growth, with ad engagement up to 71 percent from 60 percent.
The findings also found that social media usage remains static compared to 2011, although and a third of respondents now use Pinterest, while Foursquare usage has doubled.
Prada Protests Sailing Race Requirement
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CHOPPY WATERS: It’s been a choppy year for the 34th America’s Cup sailing contenders, with the capsize on May 9 of the Artemis Racing AC72 during a San Francisco Bay training session, which killed Artemis crew member Andrew “Bart” Simpson. Now, with a formal protest filed by Prada’s Luna Rossa team, the America’s Cup is still in troubled waters.
In the wake of the Artemis tragedy, America’s Cup Regatta Director Iain Murray met with the four competing teams – Oracle Team USA, Emirates Team New Zealand, Artemis Racing and Luna Rossa Challenge – and led a review of the events responsible for the boat’s capsize. On May 22, he presented 37 recommendations to increase safety for America’s Cup participants, and at the end of June, he issued regatta notices concerning the appropriate structure of rudders and rudder elevators.
On July 2, Prada’s Luna Rossa Challenge submitted a protest before the America’s Cup international jury, taking issue with Murray’s regatta notices 185 and 189 and claiming that he had “exceeded his jurisdiction and authority.” At the heart of the complaint, Luna Rossa contended that the notices were a violation of the Class Rule, which requires that changes mid-competition be approved by the unanimous consent of participants.
This move is “a clear attempt to make illegal our boat just days before the start of the race,” said a statement from the Luna Rossa team.
“Luna Rossa is indeed in favor of the introduction of new and more stringent safety regulations (it has approved 35 out of 37 recommendations of the regatta director), but the measures regarding rudders, rudder elevators as well as the increased displacement have nothing to do with safety,” but affect only speed and performance, the statement continued.
Prada’s team requested that its protest be heard ahead of the July 7 round robins, in which Luna Rossa Challenge will go up against Emirates Team New Zealand.
European Stock Markets Fall
LONDON — European stock markets were down in mid-morning trading on Wednesday, led by Milan’s FTSE MIB, which fell 1.7 percent to 15,100.90.
The DAX in Frankfurt...
Paul Deneve Hired by Apple
Paris — The Internet lit up late Tuesday with news that Paul Deneve, formerly the chief executive officer of Yves Saint Laurent, has returned to Apple.
According to...
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